Archives for May 2013
Quick Ways to Drive Up Web Sales
Increase Web Sales
The more time and effort you put into Internet marketing and selling products online, the more you’re going to realize that nothing comes easy. Although there are a few great tactics you can use in order to boost your web sales, actually increasing your bottom line can be quite difficult. Read up on the tips below to take some of the hard work out of the process.
One of the most important things you can do in order to increase your web sales is to create a better website. A good-looking, professional website will appeal a lot more to your customers. If your website is very tacky or unprofessional, it’s not going to appeal very much. Also, if you have a cluttered site that’s difficult to navigate, this is just going to drive people away from your brand in general.
Niche marketing is a huge part of Internet marketing. Making sure that you’re targeting the right audience is the only way that you’re going to make any real sales. When you target a general audience, you’ll be lucky to pick up visitors at all, much less customers. So when you place your keywords on your site, make sure that they’re the exact words and terms that your niche are searching.
When dealing with Google, you don’t really need to submit your website to their large directory anymore. Google took care of that inconvenience years ago, and that’s one of the many reasons that they’re number one. But for Yahoo, Bing and other search engines, you’ll want to submit your site to their main directories. You can do this simply by filling out some information about your site and linking the URL.
Tips to Improve Website Sales
Even though engines like Bing and Yahoo have a bigger share than engines like Ask, you’ll want to make sure that you enter your website into every search engine directory out there. In fact, you should even be submitting it to international engines to ensure that people abroad can find your site if they’re in your respective niche.
Setting up a blog and different social networking profiles can really help you to spread your message via word of mouth. Now, you might not want to use these types of sites to directly sell your products, but you can use them to build up a lot of traffic and to send this traffic back to your main business website.
One-time customers can help you pad your bottom line, but repeat customers will ultimately help you to build a successful long-term business. To turn one-time customers into repeat customers, it’s important that you cater to their needs directly by offering special discounts and BOGO offers and free gifts for their loyalty. The more incentives you add for customers, the more likely you are to pick up repeat business.
Earning more customers and making more money from selling products online doesn’t have to be rocket science. It might be more work than what you initially thought, but the right information and the will to achieve can help boost your web sales in a big way.
Quick and Effective Google Places Optimization Tips
When you’re attempting to build up the ranking and popularity of your website, it’s all about the Google Places Optimization tactics you’re implementing. Whether you’re going with paid advertising, organic methods, or a mixture of the two, proper Google Places Optimization is what’s going to ultimately earn you a high-ranking site. Without a site that’s ranked well in its respective niche, you’re most likely not going to receive enough traffic to survive in a competitive market.this article to learn how you can get started quick and effective Google Places Optimization.
Google Places Optimization – SEO Tactics
The code of your website (the HTML) needs to be clean, neat and tidy if you want it to be scanned well by the bots! This point is highly emphasized because a lot of start-up web designers do not check that their code is clean. They simply pack things in via a drag-and-drop menu, only occasionally tweaking the actual code. This is a very bad way to go. You need to get in there and clean up your code, making it very neat and fluid if you want the robots to scan it properly.
When you’re tinkering around with the code to clean it up, you should also use this opportunity to add certain keywords inside of your title and header tags. This is something that’s ridiculously easy to do, even if you are a rookie with HTML. The main thing to focus on is that you actually close the end of your tags. Copy and paste your code into a Word doc or Notepad beforehand, save a copy of the code just in case you mess up, and take your time adding the right tags in the main copy.
One of the most underrated ways to build up your site’s rankings is to have a good internal linking structure. For instance, you want to use keywords and links on your homepage to redirect readers to other pages of your site, and vice versa. However, these links have to be clean. They cannot negatively affect the flow of your site’s navigation, and they cannot be jumbled up inside of your HTML. Take your time and create a clean linking structure.
Google Places Optimization – Image Optimizing
Adding related images to your website is great for eye appeal. Users visiting your site will appreciate good-looking, relevant pictures. But search engine bots appreciate different captions and tags inside of your HTML. To do this, simply open up your page, view the HTML, find the photo tags, and add in different keywords and captions. These will not show on the photo itself; instead, they will be robot fodder for the bots crawling over your content to rank it.
Despite the explosion of smaller, more personal social sites on today’s web, content is still king, and all content should still contain a lot of relevant keywords. Just make sure to perform keyword research before posting any content. List your keywords in the proper context and near the top of the content, in the first few sentences, in the headers, etc. This small measure will improve your rankings.
Google Places Optimization is still the best way to go if you want to improve your rankings. Use the methods listed above and you can ensure that your site ranks well in its niche.
Optimizing Your Website In Five Steps
Optimizing your website is the best way to improve your ranking in search engine results. Keep reading to learn more about efficient Google Places Optimization strategies you can use to Optimizing your website.
How to Optimizing Your Website for Search
Make a few changes to your design. Your website will be easier for search engine spiders to interpret and index if your HTML is clean. You should go over your code and get rid of anything unnecessary. Create a CSS sheet for your design instead of adding design elements to your HTML code. If you use an image for your background or your header, you need to remove it and use a simple color for your background and a title tag for your header. Java Script and Flash content cannot be read by search engine spiders which means you will have to optimize these elements with strong keywords.
Place strong keywords in your content. You should choose five strong keyword phrases your target audience uses and place these words in your different tags. Search engine spiders will notice the keywords you place in your title tags, meta tags and meta descriptions, the alt tags you use to describe your images and the anchor text of your links. Do not change the way you write to include more keywords in your texts.
Organize your website to make navigation easier. More pages will be indexed in search results if they are properly connected to your homepage. You should create site-wide links to help visitors and search engine spiders find your main pages right away and organize these links in a menu. Integrate your other pages in this structure by sharing individual links on each page to help your readers find more related content. Optimize all your links with strong keywords to describe the content of your pages and test them regularly. Create an archive to organize your old articles in themes and go over them again so you can add individual links to more recent pages and articles.
Quality back-links will help you attract more traffic to your website. Focus on getting back-links that will be noticed and followed by your target audience instead of getting as many back-links as possible in bad locations. Internet users should share your content if it is interesting, valuable or entertaining, but you can share your own back-links by submitting your articles to article directories, participating to online encyclopedias and posting on message boards.
It is important that you stay up to date with new Google Places Optimization techniques. Search engines are always looking for new ways to improve the methods they use to rank and index web pages, which means the Google Places Optimization techniques you use now might become obsolete in a few months from now. You will also have to constantly keep working on getting more back-links and optimize the content you add to your website.
Use these Google Places Optimization strategies to Optimizing your website and get more traffic. Do more research on these strategies and keep track of your results by monitoring your ranking in search results.