Before starting, it is important to understand the basics … A link is a way to navigate from one webpage to another. An ‘internal link’; is a link within the same Web site. An ‘external link’ takes you to a Web page on a web site to a Web page on another website. The term ‘backlink’ is used when another website links to yours.
Linking Your Website: Link Types
- URL links – this is simply a URL for a website that is a link.
- ELAC Text (static links) – is the most common type of link (when da click a word or phrase and a link)
- Image link – is simply an image that gives Click to navigate to another web page.
It is important to recognize these types of links, even if you are not familiar with web design and programming. Not have to memorize the codes, just learn to identify each type of link.
The links provide navigation routes for human visitors and for spiders (crawlers, robots, bots). Stated simply, a spider is a computer program that goes to websites and collects information. Search engines use spiders to visit and index a website. This means that collect information on your website and then list them in their search results.
Linking Your Website and Search Engine Spiders
When search engine spiders index your website, they follow the links to get from one page to another. It is important to know that search engines can not follow ‘dynamic links, and no follow HTML links that have a special code on them that says’ no follow’.
The place where the ‘no follow’ is commonly found in meta tags. Meta tags are information that is available only for spiders and not seen by human visitors.
If spider can follow a link from another website to yours, you can receive visitors but the link would have no value from the perspective of SEO – Posicionamiento Web.
Generally there are 2 types of links:
- One-way links – one way link is when another website is linked to its Web and you do not you link to them.
- Reciprocal links – A reciprocal link is when a website is linked to its web site and you link them back to them.
The unidirectional links are more valuable in the eyes of search engines. However, each link has its own individual value based on: How relevant is your site to the text in and around the link, how much authority does the website that is linked to his, and so on.
It is also important to know that you can get links that have no value in the eyes of search engines, but they can bring hundreds or thousands of visitors ..
Generally speaking, the more Web sites link you better. However, building links takes time and energy and if you focus on getting ‘links’ high quality, you get a bigger return on your investment.
Links that will bring reputation to the page (that shows search engines that other related websites consider important), and links that give you PageRank. Sometimes both simultaneously, sometimes not.. To achieve a high ranking of your website, you have to get links for keywords objectives. For this reason we must begin with a research of keywords.
Another important point is that your page is optimized for the keyword you are targeting. If you focus on creating one-way links to your site but the texts of the links do not appear on your page, probably wasting your time. (I say probably assuming you have some competition for the keywords chosen, if there is no competition then there is no problem).
In this case a site that has few links one way but a good on-page optimization is likely to be better positioned. Or if you’re building one way links to your site but these are not just URL links and text links, a site that has less links with better quality (text) will probably be positioned above. Ideally, you have to build many unidirectional links with text that includes primary and secondary keywords that your page is optimized. Google also uses Latent Semantic Indexing which (in short) means that studying the synonyms of keywords in your page. This is to prevent spammer techniques. Their algorithm looks at all the words on your page and how they relate to one another.
So it makes no sense to build one way links if your content is not relevant. First you have to optimize your site for visitors. Then you and highlight your keywords. Then, get unidirectional links with text containing your keywords, ideally getting them Web sites that relate to yours.
Yes, Google also looks at the relationship between the content of your website and the content of websites that link it. A few links to your site from your company websites of other companies in the same category will be more valuable than many links from sites about video games for example.
Linking Your Website: Directory Submissions
Search Engine is powered by humans. Human editors compile all the listings that directories have. Web directory is listed with is important is important is because many people see these listings. Also, if you have listed with them, crawler-based search engines and so are likely to find your site and add it to your listing for free.
Directory Submissions Preparation
Before submitting to any directory you want to prepare your site for this. This means that you prepare a 25 word or less description of your entire web site is written. Two or three key positions that report that you wish to use must be found.
Keyword research to help consider what your site instead of thinking on these terms may be best to set keyword phrases. A list of resources for the people search page that you would allow such research.
It is important that you write do not describe use marketing language. So, such Athletic shoes “as” and walking shoes “if you sold shoes and wanted it was for words,” You are a “write only the facts described in this way” can: Buy Athletic shoes, running shoes are hiking boots and other shoes than our cross country trail finder try. You describe this as one who is full of marketing, publicity and do not want to dislike the Editor: The world’s largest brand largest online shoe store with best prices!
Open Directory submission
(aka ODP Project or DMOZ) is a volunteer guide produced for the web. Including a major search engine Google is provided as an option (for a complete list see search engine results page). Given that any site listed with Open Directory can add value.
The good news is that the present is absolutely free. Bad news is that it means a yes or no answer no guarantee that you have accepted about the time change. In fact, any information you receive one way or the other can not.
To submit, again listed in Category “URL” link at the top of that category page will appear to be used to add searching. Fill out form, and it is – you’ve submitted.
If you are accepted, you should see your site appear within about three weeks. If not, you should resubmit. Note that for some time been a long three weeks due to editorial delays are listed in ODP. In December 2006, ODP that editing “was announced back then” situaion should be back to normal.
As with Yahoo, it is highly recommended that you take time to learn more about before submitting to Open Directory, so that you can get traffic to maximize the amount.
Search Engine Watch members how to access a wider than Open Directory Works page that guides you through the process of submitting to the directory.