In general, users do not make much use of the lists of favorites or bookmarks browsers provide systems and rarely directly typed the URL of the page you wish to go, because he might not know it.
Given this dynamic, web positioning strategies are critical. Since on the other hand, after a search of less than 40% of Internet users reached the second page of results that provides a search engine, and only 10% check to the third. This is where it is clear the need to achieve visibility and to achieve this we need to think like search engines to better communicate with them.
Google, Yahoo, MSN and company order their results through mathematical algorithms that undergo analysis hundreds of factors. Each company uses a different formula and the idea is not decipher.
The answer lies in SEO. SEO is the acronym for “Search Engine Optimization, which gives us a series of clues and techniques to interpret the mode of operation search engines.
- Content – What users see vs. what are the search engines? Users can watch and / or read the website but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example, Flash has recently joined Google results but can not be optimized as HTML.Graphics, sounds and videos are part of a page that search engines can not decipher it is for this reason that the positioning work is based on HTML tags and text.
- Indexability – This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing access to all corners, facilitating navigation and showing all its contents clearly.
- Meta Tags – There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account.
- Meta Robots – This tag is only necessary if you want that page is not indexed in search engines.
- Meta Description – This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.
- Meta Keywords – Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is not considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a site in search engines; you must use all the techniques to be successful.
- Title – Before entering into any other theme or gimmick positioning is important to define the titles of our pages, which should make a brief reference to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer.
- Description – Individual short description or abstract of the document as a meta tag that summarizes in a brief and concise content of the document and that may appear below the title in the “SERP’s (search results pages of search engines.)
- Headings (H1, H2, …Hn) – Correspond to the holders of any websites, so that the text you include in this tag will be taken into account for the contents of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on until H6. You should only use a single level page and not found much use beyond the H4.
- Relevance – this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists.
- The URL – Try to be as descriptive as possible and semantically also facilitate proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html
To strengthen the content of the page and improve your position in search engines is important that labels view the URL above and have the same content.
- Photos – Are not read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is “12345.jpg” is not very descriptive, but if you change it to “gato.jpg” and you’re telling the search engines what is that picture. And you can add the ALT attribute, very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = “a gray cat,” and that will also serve people with disabilities be aware of their visual content.
- Outbound Links – an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages: Convert your reference page with unique content and a number of resources that extend and complement the information.
- The map – The site should include a file sitemap.xml, a map of your site to facilitate proper indexing by search engines.
- Keywords – One of the most crucial factors in the management of the natural results are the key words, as in any book we are informed of the contents of the page and to be text, are perfectly understood by search engines, you should avoid using text as: “Home Page”, “Home,” Name of the Institution. “Search engines are the main gateway to cyberspace. A person who wants to find a page on the Internet, usually done through a search engine.All positioning campaign must begin with the analysis of the keywords or keywords for which you want to optimize the website. Keywords means those words such as “hotel” or strings of words such as “hotels in Barcelona, and your choice will depend on the content of your campaign goals, and finally, the target or target to which you want to address.
SEO: Four Main Points:
- Content – Basis of SEO, without content you have nothing to position. The aim is that the content created, has quality and is accessible and readable by search engines. You can use SEO-Browser to view your site as you would a search engine.
- SEO Keywords – The basis for the classification of any form is the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for your site is one of the great challenges of SEO. The typical procedure for choosing and finding keywords is that once chosen the theme on which we write, we make an investigation of possible keywords, through research on the topic to see what kind of concepts and words are which are more related to it and then brainstorm ideas related words (can be via a tool like Google for keywords). Once you’ve identified several key words then check the Frequency with which they are searched and choose according to your target market and existing competition for that keyword. It should be noted that the term “keyword “does not necessarily refer to a word and in most cases refers to phrases.
- Optimization – Once you have the list of keywords you’re using should try to take the best advantage of optimizing your content using tags , as the title (title), headers (h1, h2, h3, …) and description (mini-summary of your page.)
- Authority – The way you show the search engines that our site is relevant, is through the sites we link. Making other sites link to us is what is known as link building. In addition, since the content is not sold by itself is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and with your own readers, it is these that can help you promote you by word of mouth.
Professional SEO Services
Hiring an SEO is a very important decision that can improve your site and save time, but also risk damage to your reputation. Make sure to research the potential benefits and the damage that a solvent can cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review the content and site structure.
- Content Development.
- Management online business development campaigns.
- Keyword research.
- SEO training.
- Experience in specific sectors and geographic regions.
Advertise on Google does not influence the position in which your site appears in search results. Google never accepts money to include or rank sites in our search results, appear in organic search results is free.
There are free resources such as Google Webmaster Tools, the Webmaster Central blog and the official forum, which can provide a wealth of information about optimizing your site for organic search. You can find many of these free resources and information on paid search in Google Webmaster Central.
Understanding Domain Name and Hosting
What is Domain and Hosting? As you know, to have a visible web page you need a place to stay. That “place” (web site) we can offer a hosting server (which means hosting of web pages) either for free or by paying a certain amount. In the Hosting section I suggest some free and paid plans where your web hosting, and even detailed instructions on how to register for a free server and the definition of the terms that you have to know to choose with knowledge.
On the other hand, once we have the space for our website, visitors need to write something in their browsers to go to our new website. This is the URL or web address that can be either a domain chosen (and paid) for you, for example www.burjkhalifahtower.com or www.google.com or www.100seotips.com or a subdomain (The usually free subdomains) that have a slightly longer form. We shall then see how to register a domain and also how to relate a domain with hosting, etc, etc.
Simply the domain name is a website name and hosting is a place where this domain name will stay with all of its contents.
Now, the other question, from where to buy the domain name and hosting package. If you will write in Google, it will show you million of websites offering you the cheapest domain names and hosting package. You can select any of them according to your choice. I most use the Blue host company that is world’s famous and good services provider. It offers the cheapest package and unlimited domains and bandwidth. I am giving the link of Blue Host, you can visit this and compare its prices.
According to Wikipedia
A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are also hostnames that identify Internet Protocol (IP) resources such as web sites. Domain names are formed by the rules and procedures of the Domain Name System (DNS).
Domain names are used in various networking contexts and application-specific naming and addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users that wish to connect local area networks to the Internet, run web sites, or create other publicly accessible Internet resources. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.
Individual Internet host computers use domain names as host identifiers, or hostnames. Hostnames are the leaf labels in the domain name system usually without further subordinate domain name space. Hostnames appear as a component in Uniform Resource Locators (URLs) for Internet resources such as web sites (e.g., en.wikipedia.org).
Domain names are also used as simple identification labels to indicate ownership or control of a resource. Such examples are the realm identifiers used in the Session Initiation Protocol (SIP), the DomainKeys used to verify DNS domains in e-mail systems, and in many other Uniform Resource Identifiers (URLs).
An important purpose of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.
Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.
The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level development and architecture of the Internet domain name space. It authorizes domain name registrars, through which domain names may be registered and reassigned. The use of domain names in commerce may subject strings in them to trademark law. In 2010, the number of active domains reached 196 million.
You can study more visitng the following wiki link wikipedia