Google+ business optimization is the secret of getting your website appear high in search results. However, to have good Google Local Optimization, you have to start with terrific content. You cannot just throw in a bunch of keywords and expect search engines to consider that web page relevant. Terrific content cannot be generated by a machine. It has to be written by real people, with expert knowledge on a subject. Here are some tips on how you can build terrific content for any website.
How to Build a Terrific Content Website
The most obvious choice in filling your website with terrific content is by writing the content yourself. Since you want to create a website, you must have some knowledge of your website’s focus. Think about what your audience wants to know about this topic. What information do you want to share? When you write, make sure that your content is free of spelling and grammatical errors. Do not just rely on a spellchecker. Read over your content with your eyes, and have another proofread it one more time.
Be mindful of how you use keywords in your content. Use the most relevant words for headings. Use keywords in your meta title tags and description tags. If you have images, use keywords in the alt attribute of the image tags describing the image. If you want to link to an external page, use keywords as anchor text.
Another alternative in getting content is to hire someone to write for you. Be mindful, however, that you should hire someone with some expertise in your line of business. Professional writers can be found online on freelance project websites. They can also be found on online classifieds like Craigslist. After you hire someone to write for you, make sure that you read over the content. Is the information accurate? Is it free of spelling and grammar errors? You should pay only if you are satisfied with the results. If not, have the writer improve the article. For Google Local Optimization, give your writer a set of keywords to insert in context.
Create a Resources Page
If you want to use external websites as resources for your website, create a resources page, and summarize the articles that you want to link to, incorporating keywords in your summary. This provides value to your readers because they have relevant articles at their fingertips.
You will probably get questions from your website visitors now and then. Create a FAQ page for your website, and post the question and your answer to it. You do not identify the source of the questions. You can even paraphrase the question so the person who submitted the question will not feel like you are using his words. Again, incorporate keywords in the questions and answers.
If you are going to include charts and graphs in your website, keep in mind that search engines cannot see images. Use a caption to explain what the graph represents. As mentioned earlier, include a description of the image in the alt attribute of the image tag.
You have many alternatives to create terrific content for your website. Terrific content that is optimized properly will propel you to the top of the rank.