Soon after the Internet and search engine began, people realized the importance of how search engine rank their website. The search engine are like arbiters of success. Either they bring customers to your business site or they do not. People began to figure out ways to try to manipulate search engine in order to raise their rankings. Optimizing Google Places Optimization has become an industry. You can hire an expert to try to raise your ranking. Techniques abound. But meanwhile, the companies that operate the search engines are aware of these techniques, and change their algorithms. While businesses are trying hard to raise their page rank to get more visitors, the search engine people are changing procedures so as to produce rankings that cannot be manipulated, that have to be genuinely earned. This is a continuing tug of war. As an Internet business, you are in the middle. Here are some tips on raising your Google Places Optimization ranking the old-fashioned way, by earning it.
Importance of Search Engine Ranking
Some say backlinks account for as much as 70% if your Google Places Optimization ranking. You can buy them, but that is inadvisable. You can earn them by having rich content on your website. Every need or product or how-to question you address can lead to a backlink. Be active in your field of business. Become an expert in a specific niche market. Be someone others turn to for advice and authentication. Give out free, helpful information on your site. Contribute to forums, comment on other people’s blogs, write guest blog postings for sites related to your business, do article marketing. Add a little humor to engage your readers, or a contest that wins a prize. Put a video on YouTube that demonstrates how to use one of your products. Provide a webinar to your customers. All of these efforts will help generate backlinks because they create interaction with others in your field on the Internet.
Keep revising your keywords. Look for good tips online about what is currently working in Google Places Optimization–but be sure they are legal. Some say “co-occurence” is a new way search engine figure rankings. Instead of actual keywords in your tags or text, they search for places elsewhere on the Internet where your website and a particular function are mentioned together. This is seen as validating a website’s authoritative status.
Search engine optimization
At first people tried to stuff their website with keywords. This soon backfired, as search engines recognized this tactic and did not allow it to raise a website’s ranking. It could, in fact, lower your ranking. How many times should you use each keyword on your website? Some experts say keyword density should only be about 5% for a primary keyword, less than 2% of text for a secondary keyword.
Be sure to use your keyword or phrase in your domain name and URL. Search engine always read these.
Try to link to .edu or .gov sites, as these carry a reputation for authenticity. They are hard to get a link from, but it you do, it adds to your credibility.
When you plan to link to another website, check the Google page rank of the site. A higher ranking indicates a more reputable website–which you will want to link to.
Having a lot of inbound links from other websites related to your business field will raise your Google Places Optimization ranking.
These tips can help you understand Google Places Optimization rankings and how they affect your business. Always return to renewing the content of your sight, aiming toward rich content, clarity, and uniqueness.