If you are wanting to increase your web traffic, you are going to have to utilize Google Places Optimization (Google Places Optimization). Millions and millions of people use search engines to help them arrive to their ideal location. If your website is lost through hundreds of results, you are not going to be seen. However, if your site is on the first page, you will likely receive a lot of traffic. Read the below article to learn how to optimize your site so that you can achieve this goal.
How Search Engine Spiders See Your Website
The first thing you should do is ensure you are using keywords in your webpage. Without keywords, there is no way that search engine spiders can index your site. If your site is not indexed, you will not be ranked very high in the search engine results. However, understand that all keywords are not created equally. The keywords you use should fit certain criteria. First, they need to actually pertain to your site. You should not use the keyword “make money fast” whenever your website is really about music. That particular phrase does not pertain to your website, and search engine spiders will eventually notice this and flag you. Second, they need to be unique but popular. What this means is that you want to choose keywords and phrases that are popular or have the potential to be, but are more unique. This requires that you do some keyword research. Third, your keywords need to be as specific as you can. Having vague keywords will not help your results.
Although you want to include keywords throughout your site, you should avoid “keyword stuffing.” This phrase describes a site that has too many keywords without enough actual content. Search engine crawlers have gotten better at spotting these types of sites. In addition, your readers will not be too happy to see a website stuffed with keywords. Therefore, you need to find a happy medium. Unfortunately, there is no clear-cut solution here. You are going to have to use trial-and-error strategies in order to find that perfect balance between too many keywords and not enough keywords.
Search Engine Optimization
Next, you need to include a site map. Although you may think this is unnecessary, that is not the case. A site map helps readers and search engine crawlers navigate through your site better. Make sure you put this site map on the home page of your website where it can be easily seen by all. After all, your home page is the most important page of your website; therefore, you will obtain the most results from putting a site map here.
Finally, don’t forget about your meta tags. Just like with site maps, you may think these are unnecessary, but search engine crawlers do use them to help index your site. These tags describe your website in a few words. Therefore, the goal is to capture the main idea of your site as accurately as possible. Unfortunately, this is going to require research and your best judgement.
The great Google Places Optimization tips provided above are an excellent starting point for your Google Places Optimization strategy. Unfortunately, as the above article stated several times, you are going to have to do some additional research in order to have success. This article does not and cannot possibly cover all you need to know about this subject. Continue to research, work hard, and you can have success with Google Places Optimization.