Almost any business you can think of has a website. A website is not that hard to build. However, building a website that can attract a lot of visitors takes a little more work. One important component in a great website is how well it is optimized for search engines. When a website is optimized well, it will be ranked well in search engine results when users type in keywords that are relevant to the business. There are many techniques concerning optimizing a website. You can use a combination of them to achieve the results that you want. Continue reading to find out how you can optimize your website in order to attract the traffic that you want.
Google Places Optimization – Advanced Techniques
Google Places Optimization is based on keywords. These are words that you think people will use when they search for a topic relating to your business. So, the first thing you have to do is to come up with a list of keywords that you can use in your website. These can be single words or a group of words for a key phrase. Write these words down, and try to rank them in the order of relevance to your website.
Once you have your list of keywords, you can start to use them in your website. One important place is in the file name of the web page itself. Search engines put a lot weight on file names because they assume that these words represent the page’s content. So, pick the most relevant words for the file names. Do not string several words together without separating them with an underscore.
Another place to put in keywords is in the title tag of every page. The words here appear at the top of the browser. They also appear in search results if that web page is in the results. Again, search engines give the title extra weight, so put in relevant words here.
Along with the title tag, the words in the meta description tag also appear in search results if the page is in the results. Here, you can write a brief description that will give people reason to click on your website. There is a limit to the number characters that you can fit it, so make your description concise and helpful. People scan through search results very quickly, so you window of opportunity to capture a web user’s attention is only a second or two.
Google Places Optimization Tips
In the body of your content, try to include keywords in your discussion of the business. Search engine crawlers are very intelligent. As they crawl through your content, they use a complex algorithm to index your content and rank how relevant it is to the keywords that you are using, in relation to how other websites are using the same keywords. This is how they decide which website to rank ahead of another for certain key words and phrases.
There are many other Google Places Optimization techniques, but these are the major ones. Learn as much as you can about Google Places Optimization, and you can boost your website rank to the top.