Do you use Google Places Optimization to improve your website? If you do not have a good Google Places Optimization campaign, you need to go over this article to learn how you can optimize your website and Google Places Optimization techniques.
Five Google Places Optimization Techniques
You should start by organizing your website more efficiently. Search engines have no way of finding out about all your web pages unless you structure your website so all your pages are closely connected. You should use site-wide links to help your visitors find your principal pages and build a detailed archive to organize all your old articles efficiently. Add unique links within your content to help readers find more similar pages. Create an XML sitemap to get a more general view of the structure you have created for your website and help search engine spiders navigate it. Make sure you integrate new pages and articles into this structure as you add more content to your site.
Optimize the content search engine spiders cannot interpret. If you want to add pictures to your website, describe them by using keywords in your alt tags. Choose descriptive titles for your videos and add a description or a transcript filled with keywords. Avoid using Java Script for your menu since search engine spiders might not be able to follow these links, and describe your Java Script and Flash elements with strong keywords.
Choose a very simple design for your website so search engine spiders can easily focus on your content. Using images for your header or for your background will confuse search engine spiders. You should choose a simple color for your background and use title tags for your header to let search engine spiders know what your page is about. If possible, use a separate CSS sheet for your design to make your HTML code cleaner.
You should create an account on Google AdWords and use this service to do some research on keywords. Choose up to five strong keywords or keyword phrases and use them on your site to help search engine spiders determine what your pages are about. Do not hesitate to use secondary keywords to describe subsections of your website more accurately. Focus on placing your keywords in your title tags, URLs, the anchor text of your links and the meta tags and description of your pages.
Increase your website ranking in search results by getting some back-links. You need to focus on getting quality back-links that will be noticed and will bring targeted visitors to your website instead of creating a large number of back-links that will not attract any traffic to your website. You can get quality back-links by getting your content featured on other sites or blogs, sending your articles to article directories and posting detailed answers on message boards. Getting good back-links will be easier if you work hard on creating quality content.
These five Google Places Optimization techniques will help you get started with your campaign. You should do more research on this topic and try to stay up to date with new techniques.
Google Places Optimization Techniques