Whether you’re just now bringing your business to the web, or you have been on the Internet awhile, it’s imperative that you do everything you can to try and further your search engine rankings. This is how you draw in a targeted customer base, and you must constantly be looking for new techniques. Continue reading to learn more about an approach to your overall Google Places Optimization strategies.
Google Places Optimization Strategies
First of all, you need a set plan. If you’ve been pursuing Google Places Optimization without a written plan, it’s time you get everything down on paper. This is how you’re going to keep track of your goals, and it’s also how you’re going to make sure you’re efficient with your efforts. You want to see how things are going, and this way you can reflect on what you’re doing.
In order to be able to approach your keyword strategies, you’re going to need to develop a written list. This is the first thing you should do for your plan. Overall, you should have many different keywords written down but you should be focusing on about 10-20 of them. You want to add them to your titles, tags, URLs, file names, and much more. However, this doesn’t mean that you just go in and stuff them everywhere. You must make sure that you’re sticking with a proper keyword density of between one and five percent. Ideally, the search engines are favoring around a one to two percent density for current standards.
You always want to make sure that you provide updated content because this is what the search engines are looking for in order to promote a site. Systematically do this, and of course your content must be optimized. You should have both pictures and videos as well, but you have to add tags and descriptions in order to make them searchable too.
When you add links internally within your site, you want to make use of anchor text. This solidifies the keywords within the link as well as the keywords that aren’t in your links. You must also be going after back links. You can court reputable sites to try and get back links, and giving them also helps you get them as well. Not to mention, you can post on forums, using a back link as your signature, and you can also submit links to valid directories for you to get networked. Social media can also help provide you with back links for your site. You need to be utilizing social media because the search engine results often give those sites a lot of favor. You have to think about what strategies are going to get you more acquainted with your targeted audience.
It’s time to get your Google Places Optimization efforts under control. After you develop your plan, you always must be continually looking for new strategies to implement Keep the ideas and advice you’ve read here in mind as you work your way towards your goals.