You cannot ignore Google Places Optimization and have a successful online business. Just as you had to study your product or service field, you have to study Google Places Optimization to get your product to customers. Whether you are just starting an online business or have been at it for years, there is always more you need to learn about Google Places Optimization. Constant updating is the name of the game.
Learn How to Google Places Optimization
Old links that are no longer valid or relevant are a hindrance to your business. They mislead customers, which can cause a potential customer to leave your site. They are like debris that needs to be cleaned out. Clear and clean content is what search engines value.
You want to keep adding new links. If your product lines or the services you offer expand, so should your links. Show that you are a valid player in your field by linking with other major suppliers or servicers, and especially with authoritative forums and business organizations to which you belong. Establishing credibility this way is important. It has a growing influence on Google Places Optimization. Search engines don’t just look for popular keywords. They try to see the authenticity or credibility of a website. Links and backlinks do a lot to establish your credibility. Make an overall plan to establish links with a variety of quality websites. As with all the content on your web pages, you need to refresh your links periodically.
If you have duplicate tags or titles on your web pages, revise these. Place a unique and specific title on each page. Also, your URL at the top of each page should reflect the special content of that page. This expedites the customer’s ability to find precisely what they are looking for, without scrolling through a lot of irrelevant pages. For example, if your URL reads “Great Recipes,” add “recipes-for-tofu” where that is the page’s content.
The popularity of social media sites has changed search engine algorithms and shifted it towards an emphasis on interactivity and popular participation. Your business needs to be on sites such as Facebook, Twitter and LinkedIn in order to establish its presence on the Web. This has become a major factor in establishing credibility. Because social media sites generate popularity, search engines pay a lot of attention to them.
Consider having your site re-done by a professional web designer. Let them know the keywords and phrases you have selected. This needs to be built into the whole design of your site, and this is easier for a professional to do than it is for you.
Consider asking your customers to complete a survey, and give them an incentive to take part, such as a discount or special offer. Get extended answers as to how they found your site, their experience on it, and recommendations. Are there unmet needs they have? can you develop a new product to meet these? Although Google data can give you a bare bones version of how and why visitors came to your site, this survey can give you a more detailed view. It may even give you a good idea for a new product.
Also, interactivity is favored by search engines, so a survey can help your page ranking.
No matter how good your products are, they are not enough to assure a successful online business. Google Places Optimization is the other necessary element in making your internet marketing successful.