If you have a website or are thinking about starting one, and you want to learn one thing about the Internet that will serve you best, that one thing would be google places business optimization or Google Local Optimization. Google Local Optimization is a set of techniques and practices that determine how search engines treat your site. If you want a popular and successful website or blog, proper Google Local Optimization is essential. If your Google Local Optimization fails, it’s likely your website will also.
How To Setup Your Google Places Business Optimization
To begin the Google Local Optimization process, you first must understand where your product or service fits into the grand scheme of the Internet. This is a two-phase process. First, you should think narrowly and specifically. What is your pinpoint niche and who are the people you most want to reach. This will be the focus of your Google Local Optimization efforts. Next, think big. Think of the obscure ways your business my relate to other areas, which at first glance might not be obvious. This is how you broaden your visitor base and create page views. Now you’re ready to develop a plan to reach these people.
Proper Google Local Optimization starts by understanding how people search online for things relating to what you offer. The millions of people online will use a variety of words and phrases to search for the same thing. In Google Local Optimization, we call these keywords and keyword phrases. To cover the widest area, you must identify as many of these as you can. Once you’ve identified the keywords, the next step is to incorporate them into your site’s content.
Keywords are essential, but they should be used naturally. In the old days, web developers would create entire pages of nothing but keywords. The search engines improved and now that not only no longer works, it can cause your website to be seen as spam and penalized. Avoid this!
Get Backlinks: To Ensure Web Site Great At Search Engine
Backlinks are links to your site located on other indexed websites. But, not all websites are created equal. The goal is to acquire backlinks from websites that are well respected by the search engines. For example, it’s better to have a single backlink from a respected university page than to have twenty backlinks from a group of random Blogger pages. Creating backlinks takes time and effort, but there are tricks the experts use to speed up the process and make it more effective.
Content is the king of the web when it comes to Google Local Optimization. By creating useful content and spreading it around the web via article directories and other venues, you can increase your site’s exposure as well as its level of respect. What you don’t want to do is saturate the web with fluff. Search engines see through this and will penalize you for it. Quality articles on quality sites is the goal.
An area that people often overlook is the use of keywords in tags and page titles. These are often the first things the search engines see and will increase page visibility. Make sure to tag all photos on your site with relevant keywords so the search engine gets an idea of what the photo is. Keywords in titles shoud be relevant to the page’s content.
Google Local Optimization is not a simple process, but after you understand the basics you can develop a good Google Places Business Optimization strategy and begin to see results. Keep in mind that this is an ongoing process and will take time to reach it maximum effectiveness. Good luck.