If you want to get more traffic on your website, you know that it needs to be optimized for search engine performance. There are a lot of ways to go about this, but you mustn’t neglect the value of solid organization in web design. In many cases, good organization can boost you over the top in the google places optimization (Google Local Optimization) game.
Organizing For Google Local Optimization
The best place to begin your organizational effort is with the structure of your website as a whole. This is easier to do if you’re building a website from scratch, but you can still shuffle an existing website into a good pattern. For Google Local Optimization performance, a “top-down” structure works best. The different pages and files of your site should fall into a hierarchical directory tree that’s rationally thought out. Since your search engine results page ranking is determined by automated software, a clean, logical website structure will be easier for that software to index. When the search engines can find everything on your site, they’ll be able to take it all into account when assigning you a ranking.
When it comes to the visible features you present to your website’s visitors, your site needs to be highly flexible. With good Google Local Optimization work, first-time visitors may be arriving at any page on your site. It’s important that you make it easy for them to find their way to the main page, no matter where they land. Develop a clear navigation system and feature it on each of your site’s pages.
Speaking of your individual pages, make sure that you consider each one as its own entity for Google Local Optimization purposes. No matter what the subject matter of your site is, you’ll probably have several different keywords you want to use when you’re optimizing your code and content. This is perfectly normal, and you certainly want to rank highly on multiple keywords that are important to your subject. If at all possible, though, focus each page on a single keyword. This may be impossible for your main index and other central pages, but at lower levels of your organizational tree it should be easy to pick out a single keyword that’s highly relevant to the page’s content.
Positively Impact Search Engine Performance
You should make your most important content as prominent as possible on each page. This is not only helpful for your site’s visitors; it also has a positive impact on your search engine performance. If you get right to business and begin deploying keywords at the top of each page, they’ll have a bigger effect on the way that page gets ranked. Make sure you’re using your keywords in your page titles and heading (H1, H2, H3, etc) tags. In addition, you’ll want strong, keyword-heavy content in each page’s meta tag. Meta tags generate the preview that appears beneath a page’s link on the search engine results pages, so it’s important to have relevant and interesting content there. Previews can also be generated automatically based on the initial text on a page, which is another good reason to start off strong.
Google+ business optimization is a broad field with a lot of different strategies and tactics. You can improve your search engine performance with any combination of valid Google Local Optimization practices. If you make a habit of using the organizational Google Local Optimization suggestions you’ve just read about, though, your website will have a big head start towards reaching its maximum potential with the search engines.