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The Basic Techniques In Google Places Optimization

July 3, 2013 by Clarence Divas

When you want your website to attract more visitors, sometimes you have to focus on Google Places Optimization, or Google Places Optimization. This is how you improve the chances of your website being found when web users search the web for information related to your industry. When you write content for your website, there are things that you can do to make sure that content registers with the search engines as a relevant piece of information. If this is a new concept for you, and you would like to learn more about how Google Places Optimization can improve your website’s ranking, read this article for a discussion of some basic information.

Google Places Optimization – Google+ Local SEO

Google Places OptimizationFirst, it would be helpful for you to know where your page ranks right now in relationship to certain keywords. Write down a list of words and phrases that you feel are the important words in your business. Then search these in a search engine and see where your page is ranked. Do this with each separate word or phrase. Do not be discouraged if your website is found many pages deep into the results. This is why you are here. You will learn techniques that will improve your website’s rank gradually.

Your keywords should be used throughout your website. However, they have to be used in relevant context. Do not put your keywords in if it makes your paragraph sound awkward or redundant. Remember, you will have real visitors reading this information, so you still have to write well. Use your best keywords for paragraph and subject headings because search engines put more weight on words in these fields. If you have images, you can use keywords in a description of your image placed in the “alt” attribute of your image tags. This is the only way that you images can be relevant to your website from the search engine’s point of view.

Keywords should also be put into the head area of your web page’s code. The meta tag for your title and description of your website are two good places for this. Make your description meaningful because this is what the web user will see in search results. You should word your description in a way that will motivate people to click on your link.

Develop good navigation among your pages so they connect logically to each other. A search engine spider will follow each link and form an association between the the two pages linked together. In order to get an ideas of how your website is structured, the whole site would need to be indexed first.

A site map is one method to gather up the pages of your website. This is like an index of your website’s content. By just crawling over the sitemap, the search engine will get a clearer picture of your website’s structure.

By following these basic suggestions, you can start improving the rank of your website. Just be patient with the results. As you tweak your strategy, you will see improvement in your website’s rank.

Filed Under: Tips Tagged With: Google Places Optimization

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