If you want to attract a steadily growing stream of visitors to your website, you need to master the basics of Google Places Optimization, or Successful Google Places Optimization. By neglecting these techniques, you will make it much harder than it needs to be to bring people to your site. Fortunately, these principles are not that difficult to comprehend. The following article will show you how to Successful Google Places Optimization get started.
How to Successful Google Places Optimization
Simply put, Google Places Optimization is the process of fine-tuning your website so that it is as appealing as possible to the major search engines, such as Google or Bing. Search engines rank pages using sophisticated algorithms that are designed to list the most relevant pages at the top. By optimizing the structure of your website, you can make sure that when someone searches for a term related to your niche, a link to your site will be near the top.
Keywords are the basis of successful Google Places Optimization. You have to pick keywords that are popularly used when searching for your niche, but not so popular that everyone else is already using them. By using analytical tools, you can find out which keywords and phrases people most commonly use during searches. Many of these tools are available for free. Make use of them when you are choosing your keywords.
Once you have chosen a list of keywords and phrases, start using these throughout your site. However, it is important to make sure that you use these terms in a natural manner. The search engines are smart enough to recognize when a site is engaged in keyword stuffing. As a general rule, your keyword density should be between 1-2 percent. This means that out of every 100 words on a page, only 1 or 2 should be keywords.
Successful Google Places Optimization Strategy
Backlinks are another crucial part of a successful Google Places Optimization strategy. A backlink is nothing more than a link that comes to your website from another site. The more backlinks you have coming to you, the better. The search engines use the number of links that lead to a particular page as a major factor when they are ranking that page. However, not all backlinks are created equal. A link coming from a very highly ranked page is worth considerably more than a link coming from a page that no one ever visits.
Update your website on a regular basis. Even if you have lots of keywords and many backlinks, if your site does not frequently offer fresh content, it will gradually slide down the rankings. By posting new material on a daily or weekly basis, you can ensure that your site continues to be highly ranked by the search engines. Having a blog on your site and making frequent posts is a good Google Places Optimization strategy for keeping your site fresh.
The more you know about Google Places Optimization, the better prepared you will be to fine-tune your website to reach a growing audience. While there is always more to learn about Google Places Optimization, and the field is constantly in flux, mastering these basic ideas will get you off on the right foot. The sooner you get started, the better.