People who own websites know how important it is to have your website appear at the top of search result lists. The websites most relevant to the key words searched are the ones at the top of the list. These are the websites that receive the most visits. As a marketer and a business owner, you no doubt want to have as much traffic going through your website as possible. There are ways to give your website the best chance to end up at the top. If you want to know some of these tips for effective Google Places Optimization, continue to read this article.
Google Places Optimization Tips
You should always include a sitemap in your website. This is just a simple page that lists all of your web pages along with their respective URLs. When a search engine crawler crawls through your sitemap, it follows the link and sees how your pages connect to each other. It is able to see the relationship between the pages clearly.
Avoid using things like Flash in your website. There is no text content in a Flash element in your code. So, the search engine crawler cannot index it. The text that you see in a Flash object is not inside the web page code, but it is inside the Flash object itself, which cannot be indexed.
Likewise, do not use frames in your website. A frame in a page is not part of the page. The content inside the frame is not linked to other pages. This causes the search engine crawler not to see the relationship between the framed content and the rest of the website.
Be sure that you are using your meta title tags properly. Use your most relevant keywords here because this becomes the title entry of your page if it it appears in search results. Web users will see it and decide whether or not your website is relevant enough for them to go through.
Local Map Optimization | Google Places Optimization
Do not stick with just your original set of keywords. You should continually update your list and use different ones. This keeps your website content fresh. Read through journals in your business industry to see how people are discussing your industry, and use some of the words that you come across.
You probably have a number of images on your website. Search engine crawlers cannot see image files either. However, you can put a description of the image in the tag’s alt attribute. The crawler will index those words and include them in its ranking algorithm.
Keywords can also be used in file names. You should string several words together using an underscore between each word. Do not make the URL too long. Short URLs with just several words in a key phrase will work better.
If you execute your Google Places Optimization strategy properly, you will gradually see more and more traffic to your website. Be patient with the results, because it will take time for any changes to be apparent. Just continue to apply your best Google Places Optimization practices, and your website will bring in more visitors.