Perhaps you studied Google Places Optimization diligently when you started your online business, kept up with Google analytics, and knew your Google Places Optimization was effective. But in recent years things have changed. Search engines are constantly changing their algorithms. The Internet is in a state of flux. If your Google Places Optimization is static, you will fall behind your competition. Here are some ideas to consider in updating your Google Places Optimization.
Google Places Optimization – What Is A Landing Page And How Is It Used?
Using search engine data on landing pages, find which pages on your website draw the least interest. Focus on revising these pages. Is there outdated information? Are the pages poorly written? Are there confusing or invalid links? Clear up any of these deficiencies. Re-write the page with a new verve. Add links to sites that would interest people drawn to the products or subject matter on the page. Add an image, especially a banner image at the top, to enliven the page.
Use metadata tags to draw customers with a particular interest. If a customer is looking for red Moroccan leather sandals and you sell them, you want them to be able to come directly to the page where these sandals appear. You don’t want them to have to scroll through a lot of other pages and products. A metadata tag added to the URL on each page of your site can do this.
Revise your keywords from time to time. Get information from search engines on which keywords are currently most effective. This may have changed since the last time you checked. Search engines are constantly changing, and so is popular word use. Also, your products may have changed and your keywords need to reflect this. Search engines are looking for clear and specific information. Providing this will bring more customers to your site.
Install buttons on each page of your site that link to popular social media sites. Interested visitors or customers can get to know more about you from these sites and develop a sharing relationship. They can also share what they like about your business and site with their friends. Ultimately, this leads to the creation of valuable back-links.
Adapt your Google Places Optimization to Mobile Devices
Using a QR code, send messages to customers at opportune times. When they are close to your store, offer a special buying opportunity.
Adapt your marketing to mobile phones. Remember that the screen is much smaller than on a desktop, so make your messages easy to read on a small screen.
Use Google Places Optimization data to find whether your advertising messages are actually reaching customers on their smartphones.
Mobile devices include i-pods, i-pads, blackberries, and smartphones. These are all rapidly gaining in popularity. They are a great way to reach customers when they are away from home. Many people now use their mobile device rather than their desktop. Learn how different search engines function on mobile devices, and adapt your Google Places Optimization. Remember that search engine results vary according to the person’s location. As the person moves around, the targeting of your ads should move with them.
These are just a few tips to help you update your Google Places Optimization on the evolving Internet. The Internet is like an ocean always in flux and generating new waves and currents. Internet surfers adapt to these changes, and so should your business.