Attracting people to visit your website is a competitive business. There are millions of websites out there. If you want your website to be found among these millions, you will have to spend some effort in developing your google places business optimization strategy. When your website is optimized properly, your website will be ranked highly in search results. Consider these Google Places Business Optimization tips as you make Google Local Optimization improvements on your website.
Six Advanced Google Places Business Optimization Tips
Keywords are the core of the Google Local Optimization. You should make sure that the set of keywords that you are using are the most relevant for your website. Remember, there is more than one way say anything. You should think of different ways in which web users will search for information in your website. Think of synonyms. You may also want to visit the websites of your competitors to see what kinds of terminology they are using.
Use your keywords in your content where search engine crawlers put additional weight. For instance, the heading tags like H1 and H2 should have your best keywords. Another thing you should do is use keywords as anchor links to websites that are directly relevant to those words. When a search engine bot crawls over this, it will make the association, and by using its complex algorithm, will increase your website’s relevance.
Do not forget that search engines cannot see images. If you have images in your content to emphasize a point, make sure that you have included a good description using keywords in the alt attribute of the image tag. Go through all of your images and do this. Even though the bots cannot see the image file, they will see the alt text, and they will index the words, adding them to your relevance.
Create social media accounts and have links going back to your website. Relevant incoming links from high-quality sites add to your website’s relevance. If you have a local business, you may also want to join your local chamber of commerce and have your company website link listed in their directory. These incoming links will be helpful to your rank.
The title tag and and the description tag in the header of your web page are also important places to have keywords. The text in these tags are displayed to your users if your website comes up in search results. So, your description should motivate people to click on your link.
Do not assume that the more keywords you use on a page, the better it is for Google Local Optimization. It is how those keywords are used in context that is important. If a lot of keywords are thrown around on a web page without any logic, the search engine crawlers will treat that as “keyword stuffing” which is a “black hat” Google Local Optimization technique that search engines frown upon. Your site can get demoted or delisted if keyword stuffing is detected.
Google Local Optimization is important to any website owner who wants to attract more visitors. Try some of these Google Places Business Optimization tips, and you will gradually see your site move up in rank.