How Much Do You Know About Google Places Optimization?
You should not approach Google Places Optimization as something you will have to do only once. You might have to spend a couple of days optimizing all your existing content, but you also need to use these same strategies to optimize the content you add to your site. You will then have to keep your campaign alive by creating new back-links regularly and staying up to date with new techniques since search engines are always looking for ways to improve the methods they use to index and rank web pages.
Avoid unethical Google Places Optimization methods. Some webmasters increase their ranking in search results by hiding keywords on their pages or creating false redirection pages. These methods are known as Black Hat Google Places Optimization, and search engines will ban your web pages from search results if you are caught using these methods. You should focus on using ethical Google Places Optimization methods, and keep in mind that organic Google Places Optimization is the most efficient strategy. Work on developing quality content that people will want to share and your site will rank higher in search results. You should never put Google Places Optimization strategies above creating quality content for your human visitors or you will not be able to convince any of your visitors to purchase your products or services.
Start by adopting a simpler design for your website. Use a CSS sheet to keep your HTML code clean and do not use a picture for your header or for your background. If you have pictures, videos, Java Script or Flash elements, optimize them with strong keywords since search engine spiders cannot read this content. Choose five keyword phrases you can use to describe your content and place them in your title tags, your URLs, your meta tags, meta descriptions and the anchor text of your links. Keywords can appear within your texts, but they will be more noticed if you place them in your different tags.
Improve the organization of your website, so it is easy to find. You should create a descriptive menu for your main pages and add more individual links on each page, so readers and search engine spiders can easily find more related content. Make sure you integrate your new pages and articles into this structure. You should also work on getting some back-links to help visitors and search engine spiders find your website. You can get some quality back-links by posting on message boards, submitting your articles to article directories or getting them published or exchanging links with other webmasters and bloggers. Do not hesitate to feature back-links to other sites on your web pages, as long as these sites are related to your content.
These Google Places Optimization strategies should help you get started with your campaign. You should educate yourself about more advanced strategies and keep track of your results to make sure your Google Places Optimization techniques are efficient.