Every website out there is in direct competition with hundreds if not thousands of different sites in the same niche. Unless you’re focusing on Google Places Optimization methods for your site, your hard work in designing is going to be wasted, and your site is going to end up on the back pages of Google or Bing. However, if you were to follow a few simple Google Places Optimization tips, you could easily improve the rankings of your website.
How to Improve Your Website Google Ranking
The first thing you should do in Google Places Optimization is to design your site with optimization in mind. Focus in on how the bots work for search engines like Google. They send spiders to crawl around your content looking for keywords and other indicators of the niche you’re in. The more relevant you’re able to appear in any respective niche, the higher you’re going to be ranked in that niche.
When you’re performing your keyword research, remember to look beyond the normal one or two words. You should get a little creative and look for entire keyword phrases. These phrases, called long-tail keywords, will help to improve your rankings much more than shorter keywords, especially when used in headers and at the start of your content. Place more focus on longer keyword phrases for more of a boost.
Navigation in web design is very important, and it’s just as important for the bots as it is for your visitors. So, when you’re designing other pages on your site, make sure that every page you have gives direct access back to the homepage. This will ensure that the homepage of your site earns a higher ranking than some off page on your site. This is very important for people who visit your site through searched results.
Adding Social Networking to Your Website
By interlinking your website to different social networking pages, you’re not only creating a larger audience, but you’re also getting more exposure on search engines from their bots. Social networking traffic puts your site in a higher demand, and those results will help pull up your rankings.
Instead of trying to match different keywords on each page, you should instead focus on one main key phrase on every page of your site. This gives you a great opportunity to write a lot of content and to earn a much higher ranking. It takes a little more time, but the results are well worth your efforts.
Whenever you happen to add an image to your website, it’s important that you also add captions and tags in the HTML. This gives the spiders a lot more material to crawl through when they’re roaming around your web code. Using image tags and captions is something that only takes a few minutes, but can have a big impact on any website.
Figuring out how to perform a few different Google Places Optimization tweaks on your website will help you climb up through the rankings quickly and effectively. It’s not hard to make these small changes; just focus on the tips above and make sure to also focus on quality.