If you’re going to draw targeted customers to your site, you have to be ready to use many different google places optimization techniques and strategies. Do you know what strategies you need to employ? If not, then you need to learn the many things that are incorporated into getting those search engines to include you in their results. Keep reading to find out more about how to make sure you climb those search engine results.
Tracking your Search Engine Results
One thing you must be doing is tracking your search engine results. If you’re not watching and checking on your search engine rankings, then you’re not going to know how things are going. You need to how how certain keywords are performing. You must know these stats because you have to make adjustments as necessary. Be sure you have your plan on paper, and use your dashboard and statistics tracking to help you figure out what to do next.
You must absolutely know how to use keywords properly when you’re trying to climb the search engine rankings. If not, then you’re not going to get anywhere. You need a solid list of keywords that you use that have to do with your business niche. You need to make sure that you narrow these down to where you’re focusing them between different web pages.
You have to have a keyword density of between 1 and 2 percent. If you don’t, you’re going to get penalized. In other words, you’re going to be working backwards. Make sure that you also know where those keywords should be used. You have to use them with titles, title tags, meta tags, regular content, URLs and more. You have to realize that there is all different types of content, and your keywords must be split effectively.
Tips to Climb Search Engine Results Pages
Did you know that videos and images, while definitely needed, are not searchable by themselves? Only text is searchable, and this means that you must use keywords in tags and descriptions in order to get your videos and images seen. And, you definitely need to get them seen. This is a very important part of google places optimization because videos and images are very popular. You must make them seen.
You need to think about the seriousness of using a site map. A site map is what makes your site navigable. If you have a good site map, customers are able to better access the different pages of your site. Plus, the search engine spiders can navigate your site better as well.
What do you know about back linking? You have to employ this strategy if you want to climb the search engine results. You get back links through your own pages and parts of your site, but you also get them through networking with other sites and businesses.
When employing different google places optimization techniques, you have to be sure that you’re following the rules. You need to know what you must do, and you have to be sure that you’re keeping track of your statistics and catering to your targeted audience. Keep in mind the tips that have been presented here so that you can work your way towards success.