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Improving Your Google Places Business Optimization Campaign

November 29, 2013 by Blog Editor

Do you need to improve your google places Business optimization campaign? You should go over the following article to learn more about google places business optimization.

Make sure your design is properly optimized. Some mistakes in your HTML pages or some unnecessary elements could cause search engine spiders to be unable to analyze your content. You should use the W3C website to check all your pages and correct small mistakes. Keep in mind that a very simple design is a better option. Use a separate CSS sheet for your design elements so you can make your HTML pages less busy.

Do you have Flash or Java Script elements on your site?

Google Places Business Optimization CampaignThese languages are a great way to make your site more interactive but you should keep in mind that search engine spiders cannot analyze this content. Avoid using these languages for your menu since search engine spiders will not be able to follow your links. If you want to use these languages on your site, optimize your different elements with strong keywords. Use a title tag to describe the element and do not hesitate to write a short paragraph filled with keywords.

You should improve the organization of your website. Organize your most important pages in a menu by creating more site-wide links and go over all your old pages so you can update them with new links. Each page should include at least two or three links to more similar content. If you have a blog, you should organize a detailed archive to make your old articles easier to find for the search engines. Organize your archive carefully so your visitors can browse it by themes. Add a search bar so readers can look for a specific article.

If you do not get a lot of traffic for your back-links, you should use different strategies to create these links. Keep in mind that creating a small number of back-links is a much better strategy than getting as many links as possible. Use a visitor counter to keep track of which links bring the most traffic to your site. You should share your articles on article directories and send your best content to online publications. Do not waste your time by commenting on blogs to share links or using link farms.

Are your keywords up to date?

You should use Google AdWords to look up the keywords you have been using on your site and make sure they are still popular. Keep in mind that keyword trends can change, for instance if your customers become more comfortable with technical terms as your products become more popular. You need to compare search volume and popularity for different keyword phrases and try finding new keywords you can use for your website. Place your keywords smartly by focusing on your different tags instead of your texts.

These google places business optimization tips will help you improve your current campaign. Keep in mind that search engines often change the methods they use; make sure your campaign is up to date.

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