Are you familiar with google places optimization? If you already have a campaign, you should look for ways to update and improve Google Local Optimization. Go over the following article for some helpful tips on google places optimization techniques you can use on your site.
What are the Main Keywords you use on your Website
You need to select five strong keyword phrases or less and some additional secondary keywords for specific sections of your website. You can select your keywords by using Google AdWords or similar services offered by other search engines. These services give you access to details on search volume and popularity for any keyword you can think of. This is a good way to find the keywords that your visitors might look up when they need information about the products or services you advertise.
You should not try placing as many keywords as possible on your website. A high keyword density is usually a sign of low quality content. It is best to focus on your HTML tags so the keywords are used to describe your different elements. Find some titles that allow you to use keywords while attracting the interest of your readers. Use the same strategy for the anchor text of your links. You should also use keywords in your the alt tags of your images or in meta tags to describe an entire page.
Your site map should show a site that is well connected. All your pages should have several links to the rest of your site. Use site-wide links, for instance in a menu or in banners to draw attention to your important content. Add some links to all your articles so readers can find more content on the same topic. When you add more pages to your site, take the time to look for older articles on the same topic and edit them with links to your more recent content on this topic.
Black Hat Google Local Optimization
Back-links are very important for your traffic. You can keep drawing more visitors to your site thanks to back-links placed in visible locations. Getting good back-links will be easier if you focus on creating high quality content that others will want to share. Do not hesitate to contact webmasters of other similar sites to get your content featured on their pages. Most webmasters will agree to trading links if they need to build some back-links too.
Stay away from Black Hat Google Local Optimization techniques. These methods are unethical and will cause your pages to disappear from search results if you get caught using them. Black Hat Google Local Optimization includes hiding keywords on your pages, using false redirection URLs and placing back-links on link farms. You might get good results from Black Hat Google Local Optimization on the short term but you will eventually have to rebuild your entire website from scratch in case you get caught using these methods.
You should know enough to start working on your google places optimization campaign. You will get excellent results from your Google Local Optimization campaign if the techniques you use are up to date.