If you are running a business on the Internet, you are probably aware that google places optimization is very important to the success of your web business. A website that is well-optimized gets more web traffic because it is positioned highly in search results. Statistics have shown that web users usually just look at the first couple of pages of search results for information. Any results further down than that tend not to have enough relevance for the topic searched. That is why you should make sure that you understand Google Local Optimization well and be able to implement that on your website. This article will provide you with some tips on how you can do that.
Understanding Google Local Optimization
In order to work toward improving your site rank, you first have to know where you rank. Do a search on some keywords that you think are very relevant to your website. Look at the search results that come back, and locate your website. If you have not optimized your website, there is a good chance that you will not see your website listed on the first few pages of results. After you learn a bit about Google Local Optimization and implement your strategy on your website, wait a few weeks, then do the same search experiment again. If Google Local Optimization was done properly, you should see some improvement in your site rank.
In Google Local Optimization, the use of keywords in your content is the key. First, you have to know what keywords to use. Think about what terms people would type into a search engine if they want to find the type of information that you provide. These terms are your keywords. When search engine bots crawl through the web to index content, they use a complex formula to weigh keywords and rank pages. More weight is put in areas in a webpage like the title and description meta tags and the paragraph header tags. So, keywords that are used in these weighted areas mean they have high relevance to the website.
How Search Engines Read Web Pages
Search engine crawlers also look at how your pages link to each other to determine relevance. A site map would help because it clearly lays out the relationship among your pages.
Flash content is not good for Google Local Optimization because there is no relevant text content on the Flash object. Flash is purely for visual design and not for Google Local Optimization. The text that you see in Flash is really not created by HTML code. The text is part of the Flash object. Search engine crawlers cannot get to the text inside the Flash object. So even though the text can be seen by human eyes, it is invisible to the crawlers.
Establishing a reciprocal link relationship with another high-quality website can boost your Google Local Optimization. But do make sure that your link partner is a good website. If it has poor content, its poor ranking can drag you down as well if you have a link relationship with it.
Google Local Optimization affects your website’s success. Do it well, and your website will benefit from it.