• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Google Places Optimization

Google Places Optimization | Google Local Business

Free Consultation
Call: 877-659-6592
  • Home
  • Google Local
    • Google+ Local
    • Google Maps
    • Google Places Page Factors
    • Google Places Preparation
    • Google Places Reviews Guide
    • Google Places to Google+ Local
    • What Does Your Business Need to Do?
    • Why You Need A Google Places Listing
  • Strategy
    • Google Places for Small Businesses
    • Google Places Optimization for Real Estate
    • Seven Tips for Google Places Optimization
  • Education
    • Affiliate Marketing?
    • Google Adsense?
    • Google AdWords?
    • Google Analytics?
    • Google Plus Local
    • Google Webmaster?
    • Internet Marketing?
    • Reputation Management?
    • Search Engine Marketing (SEM)?
  • SEO Tips
    • Digital Marketing Terms
    • How To Build a Website?
    • Keywords Selection and Uses
    • Linking Your Website
    • Off Page Optimization
    • On Page Optimization
    • Selecting a Domain Name
    • SEO Explained
  • News
  • Cheatsheet
  • Free Consultation

Off-site Google Local Optimization: What you need to know

December 13, 2013 by Blog Editor

When you have a website, it is essential that you do what you need to do so that people see it. After all, if you don’t, all the hard work you’ve done on your site is for naught. Now, most people focus on on-site google places optimization, or Off-site Google Local Optimization. However, that’s not the whole story. If you want to really get the attention of search engines, you need more. Keep reading to learn about ways to optimize your site by taking action elsewhere.

Improve Your Off-Site Google Local Optimization

Off-site Google Local OptimizationThe name of the game in off-site google places optimization is backlinks. A backlink is a link that leads to your site on someone else’s domain. For example, if you own cheeseshop.com, but someone on bakery.net mentions something you’ve written and links to it that is a backlink. The more backlinks you have, the more the search engine considers you an authority and ranks you higher on their results pages.

To get backlinks, you first need to make sure that you look at the landscape in your industry. Look at the blogs that are directly competing with you, look at blogs that are complementary to yours, and look at authorities in your field.

Looking at the competition is critical. You don’t want to copy their every move, but you do want to know how they are doing with Google Local Optimization, and try to figure out how they are building traffic for themselves. There are some plug-ins and tools you can download to help you with this. When you get a good idea of what they’re doing, you can determine how you can do something similar but true to your own principle and business.

Checking out complementary sites are necessary as well. What is meant by complementary? If you’re selling flowers, for example, a complementary site might be a pottery shop or a wedding site. By not being in direct competition, things might be more relaxed. Not only that, but you can write guest posts for those sites, and guest posts are key.

What are guest posts?

A guest post is a short article or blog post that you post for someone else. This allows you exposure to all new potential customers, and because you can put an author link in it, you also increased your chances of back links. And with backlinks, your off-site Google Local Optimization is on its way.

Some of the things in your guest posts can be echoes of what you’re doing on your site. Use great titles. Don’t forget keywords; the same keywords you use on your on-site google places optimization will pay off when you do off-site Google Local Optimization.

After reading this article, it should be clear that it is easy to do some off-site google places optimization tasks. In fact, it is great that they are easy because they are also essential. You cannot rely on tags and on-site work to give you the search engine rankings you want. You need to do both. Google Local Optimization is not going to give you instantaneous success, but you’ll soon see results you can be pleased with.

Filed Under: Basics

Primary Sidebar

Free Google+ Local Business Guide

Download our FREE Google+ Local Business Optimization Guide. Our guide offers a step by step discussion on how to optimize your Google+ Local (Google Places) account.
Name:
E-Mail:

Quick Contact

[contact-form-7 id="2674" title="Contact Form"]

Copyright © 2021 · News Pro on Genesis Framework · WordPress · Log in