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Google Places Business Optimization Techniques For Beginners

May 24, 2014 by Blog Editor

Are you new to the world of google places business optimization? You can easily develop an efficient campaign by learning more about efficient Google Places Business Optimization strategies. Go over the following article if you want to learn more about the efficient strategies you can use.

The importance of Google Places Optimization Campaign

Keywords are very important for your google places business optimization campaign. Rather than selecting your keywords randomly, check Google AdWords to get an idea of which keywords are used by the audience you need to target. Try finding five strong keyword phrases you can use to optimize your site and look for secondary keywords if you need to optimize some sections of your site separately.

Google Places Business OptimizationYour keywords will be noticed if you place them in HTML tags to describe your different elements. If you have articles on your site, optimize this content by using keywords in a title tag above your articles. Optimize your links by using keywords for your anchor text so you can describe the content visitors will find once they follow your links. If you use images on your site, describe them with some alt tags. Try keeping your keyword density under 10% at all times.

Organize your HTML pages so your most important elements come first. You could, for instance, start with your menu so search engine spiders can find your site-wide links right away. Optimize your header by using title tags with strong keywords rather than an image. Place important links toward the top of your articles to make them more visible. If you have banner and other important elements you want to draw attention to, place them above your text in your HTML pages and use a CSS sheet to define their position on your site.

Create a Site Map Before You Build Your Site

The structure of your site should be designed to facilitate navigation. Place your important content on your main pages and make these pages easy to find by sharing site-wide links in a menu. All your pages should be connected to several other similar pages, thanks to individual links. If you have a large quantity of old articles, organize them in an archive. You can get an idea of how your site is organized by creating an XML sitemap.

Create some back-links to your different pages. You can get back-links by submitting your content to different blogs, article directories and online publications. Your content will be featured if it is original and meets high quality standards. Keep creating more content on a weekly basis and try getting many of your articles shared on the Internet, for instance, by posting them on article directories or on online encyclopedias. Use a visitor counter to get an idea of which back-links bring traffic to your site. Try creating more back-links similar to your most active links to always bring more traffic to your pages.

Follow these google places business optimization tips and you should see an improvement in your ranking very soon. Measure the impact of your campaign by checking your ranking in search results and keeping track of how much traffic you get.

Filed Under: Basics

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